In 2013, the rice brand Mehnat (‘hard work’ in Urdu) was introduced in response to the increasing demand for high-quality Indian products. The rice varieties under this brand have been chosen based on more than 25 years of experience. No wonder the brand represents the best quality basmati rice from India!

The strength of Mehnat is its quality, which is preserved by packaging the rice at the source or origin. In addition to the Mehnat Crown Special (with a delicious aroma and authentic basmati taste) and the Mehnat Mazza Sella (parboiled, long-grain mazza rice), a range of specialty rice is now also available. Whichever Mehnat rice you choose tonight, a delicious, balanced feast is guaranteed!